Vitamina JULIO, the first product of JULISMO
Jun 24, 2025
We launched Vitamina JULIO on June 17, and the limited drop of 50 units sold out within 7 hours. In the hours that followed, our Twitter/X audience grew by nearly 25%.
JULIO is the philosophy, art, culture, and cause of the good life in a dark and artificial world. We approach everything we do without seriousness so that it can be done seriously.
Our first product is Vitamina JULIO, 80 grams of acorn-fed Iberian ham, presented in collector’s packaging, created in collaboration with Vitamina Jota, the Spanish company that best understands both the craft of Iberian ham and the value of genuine relationships, working from the refuge Maxi Portes has built in Cumbres Mayores, Huelva (Spain).
We launched Vitamina JULIO on June 17, and the limited drop of 50 units sold out within 7 hours. In the hours that followed, our Twitter/X audience grew by nearly 25%. Twitter/X is currently our sole focus, as we're intentionally growing one platform at a time due to limited resources. Despite this, we consistently go viral in the Spanish-speaking world, with posts reaching thousands of retweets and likes each week. All of our content is currently in Spanish.
What’s next on our list? We plan to drop new products every few months. We’re really excited about continuing with items inspired by Spanish cuisine, plus launching a clothing line influenced by Julio Iglesias, the ’80s, and Miami Vice. Little by little, we’re building one of the world’s first memebrands and the first one in Spanish.
The best is yet to come. Thank you!